10 Aug / SEO: The Cat and Mouse Games We Play 2019 Edition
SEO is constantly changing and evolving. What was good advice one month, is the quickest way to get your site de-indexed the next. Google is constantly upgrading its algorithms, finding smarter and better ways to index the web and to track new content as it emerges. But every time it does so, it also changes the game for SEOs and alters the best strategies for getting to the top of the SERPs.
It’s no surprise then, that people have been declaring SEO as “dead” since about 2005!
When you can’t know what the algorithm is going to look like next month… when you can’t know how Google is going to work next month… how can you possibly advise a client on how to change their strategy going forward? Or decide what to do to boost your own business in Google?
This is the cat and mouse game we SEO’s play. It’s like an arms race, with Google introducing new techniques, SEOs responding by altering their strategy, and Google responding to that by changing its algorithms again!
In this post, we’re going to try and make sense of it all. We’ll start by looking at the current SEO trends in 2019: where we stand as of right now. Then we’ll extrapolate from that in order to predict what the next step for Google is going to be and how we can best prepare for it. And then we’re going to look at the best way to get ahead of the competition and OUT of the rat race – with SMP’s “Internet Blaster.”
Stay tuned for that last bit, because it’s truly game-changing.
SEO Trends 2019
Of course SEO is not dead. We know this because there are still LOTS of people offering SEO services. While SEO is constantly changing, the smart among us are able to predict where it is heading. It’s not an unpredictable, random, or chaotic process. Rather, Google has been gradually evolving its systems over the years, in a manner that we can definitely pre-empt. In fact, the main “ethos” behind Google’s algorithms has hardly changed in the last few years.
Here are the main things you need to know to sin at SEO in 2019:
Google serves the USER – not the webmaster – therefore it wants to help connect to HIGH QUALITY, HIGH AUTHORITY content
Google wants to change the way we search so that it becomes more natural
Google’s main interest right now is in promoting and improving Google Assistant – wining the impending AI war
So what does this all mean in real terms?
Firstly, it means that every single algorithm update Google makes is going to be in service of that first point. Google is a business and like any business, it needs customers. Those customers are the visitors, and therefore, Google needs to keep them happy.
If you are employing ANY new SEO strategy, then ask yourself: will this have a negative or positive impact on my viewers? If the answer is “negative” then you should leave it alone. Even if its currently being recommended by all the top SEO “gurus.”
Why? Because when something hurts the user experience, it’s only a matter of time until Google cottons on and starts penalizing that. No one should have been surprised when Google penalized keyword stuffing!
The smarter Google gets, the better it will get at sniffing out good content. So learn to write well. Use attractive images. Have something valuable to say.
The next thing you need to think about is how you’re going to make your site friendlier for “natural language” search or “voice search.”
This again means pulling back slightly from the over-use of strict keywords. More important now is to think about “intent.” WHY is the user searching for that specific term? What are they hoping to find out? And how can you provide that answer, while communicating to Google that that is what you are doing?
When we speak naturally to an AI assistant, we don’t speak in rigid keyphrases. Therefore, you need to consider the use of synonyms, related terms, and all that LSI (latent semantic indexing) stuff.
This isn’t to say that you should throw the baby out with the bathwater. There is STILL a lot of benefit to be had from researching keywords and introducing them subtly into your content. Especially in key areas like your headers and your opening and closing paragraphs. But don’t go above 1-2% density.
Likewise, you can also speak to Google’s new AI-centric algorithm by focussing on structured data markup. That means telling Google what each thing on your website is all about and highlighting things like recipes, dates, times, and prices. This way, Google can understand what your content is saying and extract the relevant information to show on its SERPs. That means more clicks for you, even if it is a bit cheeky on Google’s part.
Finally, know that the future is MOBILE. And know that you need to win at on-page optimization, meaning a mobile-friendly, quick loading website!
The Ultimate “Win Button”
So SEO is still predictable and you still can win. But it’s also complicated, and something of a guessing game. That’s why it’s extremely good news for SEOs around the world that SMP is offering its “internet blaster.”
This will help to communicate what your website is all about directly to your customers and clients. This is a highly targeted tool that understands precisely how to use Google’s systems in order to talk directly to the buyer persona. It does this in a powerful way that doesn’t just create new visitors to your website, but qualified leads: people who will walk straight into your business and BUY.
This is the great thing about SEO in 2019. When you do it right, it is even better at creating engaged and targeted visitors. So if you want to find out more, then follow the link and you can cut the nonsense and just start winning that cat and mouse game.