31 Aug / Squarespace vs WordPress: Is Squarespace Worth the Hype?
We’re frequently enticed by the following enormous thing, regardless of whether it’s a youthful craftsman that we think will shake things up in the music business, a competitor with the possibility to be the best ever or another device that will make our life a great deal more energizing. We begin to look all starry eyed at new things and become involved with the publicity an excessive amount of excitement.
Squarespace is not really another thing in the realm of substance administration frameworks as its history goes back to 2003 when it was established by then-understudy Anthony Casalena in his apartment. Yet, the genuine buzz around Squarespace began just a couple of years prior after they ventured up their advertising exertion.
They rose as a to a great degree inventive off the divider mark while staying exceptionally bona fide and mindful. All of a sudden you were catching wind of Squarespace from each corner. They even got John Malkovich, Jeff Bridges and Keanu Reeves to advance their item, which on the off chance that you solicit me, is the coolest set from individuals you could get.
They are killing it on the advertising field, however is their item extremely justified regardless of the publicity? Is Squarespace prepared to go up against the mantra of being the best CMS in the diversion? It is safe to say that one is of their primary rivals WordPress only an overcomplicated and overrated relic of past times? We should attempt to discover by looking at the two.
This is taking Simple Media Promotions out of the equation for the most part. As there are millions of WordPress websites on the internet, it may be the perfect CMS Website for you. Maybe you are aiming a bit higher and your business website will be resource intensive, lots of features, and many different intregrations with other places such as Facebook, Linkedin, Twitter, Github, etc. Whatever your business goals are, we at Simple Media Promotions are here to get you to your goals. We turn Ideas Into Reality, into Masterpieces really. If you want to stand out from your competitors, gain an edge, have that “WOW” factor, receive more organic traffic, or SEO (Search Engine Optimization) to move your rank up while people are searching – You go with Simple Media Promotions. Even established businesses, or even if you are using Squarespace, we can help you reach your goals; no matter how high they may seem.
Squarespace vs WordPress – A comparison
To be completely forthright, an examination amongst Squarespace and WordPress isn’t especially a reasonable one. Squarespace is a SaaS web designer that accompanies an inherent substance administration framework, facilitating, area and different formats as a piece of a month to month membership plan.
WordPress, then again, is a free open source self-facilitated CMS. Looking at the two is fundamentally asking whether you should lease a condo or build your own particular house.
What about a Custom CMS?
That is our most popular option at Simple Media Promotions when building a website. It beats out everything as our developers build using Best Practices for SEO, Performance, Security, and Ease of Use. If you don’t want to use WordPress, or the features you want will blog it down, then a Custom Site from scratch is for you. In the end, you will receive a website and during your final look you will go “I LOVE IT!” – That is a promise!
Talking about which, does Squarespace guarantee that your webpage will be SEO friendly, here, and keeping in mind that that seems as though they are completing a ton for your site – they truly aren’t. All (if not most) of these topics are done with WordPress as well, but rather you are feeling the loss of the genuine code that Google, Bing, Yahoo, and others take a gander at, for example, Meta Tags, Image Alt Tags, and Headers.
This is all VERY confusing, I had direct involvement with this when I constructed my first site (only for the sake of entertainment) and needed to perceive how well others could discover it through Search Engines – Utilizing SEO. This is where come in. We give you a superior site involvement, and offer facilitating with our CDN (Content Delivery Network, essentially servers around the globe cache the content so loading times are extremely fast – regardless of whether you are still on Dial-up)
Comparing the two is basically asking whether you should rent an apartment or build your own house.
While we provide both of these services, we have always seen many more businesses grows and sales increase when they have a Custom Website – WordPress or from Scratch
Pros and cons will be very similar: one is easier to do and less expensive short-term, but comes with tons of restrictions.
But that’s exactly what we want to talk in this article. We will touch the most general and philosophical question that we need to ask ourselves:
Do I need my own place or should I keep renting?
Should I, as an entrepreneur, use Squarespace instead of WordPress for my business
We will compare the two systems in 4 important categories: Ease of Use, Costs, Flexibility & Features and Maintenance.
So without further ado…
Ease of Use
The whole idea behind Squarespace is that in order to build a website, you don’t need to have any web development knowledge whatsoever. You don’t need to worry about hosting or domain purchase since it’s already part of the package.
You choose a template for your website, move some blocks with a very user-friendly site builder, add your content and that’s it. With Squarespace, the whole process of creating a site can take you literally 10 minutes and your site is ready to go live.
Think about that for a second, if you can “go live” in 10 minutes – how good is it really? A Template that thousands of others are using is the base, so every website is basically copy/paste and you add some different pictures and content and BOOM, website.
How does that look against your competitors?
For setting up a WordPress website you don’t have to be a rocket scientist either. Almost all hosting companies offer 1 click installs of applications such as WordPress, so installation is a breeze. Then you have a variety of themes (that’s how you call website templates in WordPress) and plugins to choose from.
Some WordPress premium themes will give you the same (or even better) site-builders than the one Squarespace is well known for, so you can adjust your theme by simple drag-and-drop. Overall, it will take slightly more time though and some bumps in the road are very possible for new users.
At Simple Media Promotions, we can take care of everything for you. You give us some direction, maybe some websites you would like to “model” after, and we take care of the rest while you take care of your business
To summarize, if we’re talking about ease of use at a basic level for doing it on your own, a slight edge goes to Squarespace. However, if we are talking about overall ease of use from start to finish, nothing beats Simple Media Promotions.
Fair Warning: This is for if you are doing it all yourself.
One big advantage Squarespace has is that it’s pricing is very simple and straightforward.
If you’re building a website for your company, you’re looking at their Business plan that (at the time of writing) costs $216 per year. This price includes the hosting, free custom domain (only for the first year though), any template from their list and 24/7 customer support.
For e-commerce there’s a Basic plan at $312 a year and Advanced plan at $480. There are no crucial differences between the two plans, but the Advanced plan will give you some nice added features like cart recovery emails, flexible discounts and gift cards.
Unfortunately, with WordPress it’s way more complicated to pin down the costs. You need to buy yourself hosting and a domain, where prices could range quite a bit. But that’s actually a good thing since it allows you to pick the hosting depending on your specific needs.
You can go with a cheap option that will cost you around $40-60 per year, and probably will be as good as the one you get from Squarespace, or you can go for some ultra-high performance hosting at 10 times the price. It’s totally up to you.
“You can go with cheap hosting that will cost you around $40-60 per year and probably will be as good as the one you get from Squarespace.”
Same goes for themes. There are free and premium themes and going by the rule of thumb, usually, those that are pricier will offer you better quality. But you can still find bargains as well. At roughly $100 you can get a solid and customizable template. Also note, that usually is a one-time payment.
Talking about custom-built solutions is even more difficult. For a custom WordPress website, prices could range from $500 to tens of thousands of dollars.
You should also factor in ongoing expenses on some support and troubleshooting for the website. WordPress documentation is very detailed and comprehensive and the community is always there to help, but if you’re not technically savvy you will need to hire someone to do it for you.
So overall, the pricing could not be a deciding factor between the two. With Squarespace it’s very easy to calculate your expenses, you know what you get and the price is reasonable enough. On the other hand, WordPress gives you way more control over what to spend your money on. And overall costs are very flexible as well.
Speaking of flexibility, let’s segue into our next topic.
Flexibility and Features
Now, this is where WordPress completely crushes Squarespace.
Being an open-source platform means that you have full access to the core code, which basically gives you the freedom to do whatever you want. We already mentioned that you can choose hosting of your choice (unlike Squarespace), you can choose which type of SSL certificate you want to use (unlike Squarespace), you can customize themes and plugins or even create your own.
Regarding themes and plugins… WordPress has them in abundance! In the WP repository, there are over 55,000 plugins. Some of them are absolutely essential to your theme and some of them are just plain weird, but the point is — you have a ton to choose from.
Squarespace you are locked down to certain templates and go from there. With Simple Media Promotions, we can use a theme if there is one style that you really like, or we can make it an entire Custom Website with all Original Content; unlike Squarespace, at Simple Media Promotions you are not locked down at all. To sound as cheese as possible: The only limit is your imagination
With Squarespace, it’s substantially more prohibitive. If it happens that a specific element you’re searching for isn’t accessible in their exclusive bundle, at that point you’re stuck between a rock and a hard place.
Little illustration – at present Squarespace permits just three installment doors to browse for your eCommerce site — PayPal, Stripe and Apple Pay. It just could not hope to compare with WordPress, where you can pick essentially any installment framework that you need.
Overall, it’s not even a contest. In terms of flexibility and features, WordPress is light-years ahead of Squarespace.
Here we have a clear difference – with Squarespace you don’t really need to worry about maintenance at all. It’s included in the fee you pay to them. And while it is very convenient, it comes with some massive disadvantages.
For example, Squarespace doesn’t allow you to have backups of your data, nor does it have an option for version control. These two facts alone make you realize that Squarespace is not designed for anything more than a very basic website.
“Squarespace doesn’t allow you to have backups of your data”
Also, Squarespace has the option to pull out any features without your notice, since everything is updating automatically via their platform.
For a WordPress website, one may think they need to spend your fair share amount of time/money for maintenance, but that simply isn’t true. With most (almost all) plugins, it’s about 2 clicks and everything is updated. You may need to make sure that new features won’t break anything you had before, there is lots of testing done by the Plugin Developers and it will have a little note saying “This plugin/version is 100% compatible”.
You’re also responsible for the security of your website and if you’re not careful enough, your data might not be safe. It may sound like a lot of hassle, but it’s pretty simple to maintain a WordPress website and there are a lot of great tools that will make the whole process seamless.
“WordPress will give you full control but it comes with a great deal of responsibility as well”
So all in all, WordPress will give you full control but it comes with a great deal of responsibility as well. Conversely, Squarespace may limit you a fair bit but you can relax and not worry about security and maintenance tasks. That’s where Simple Media Promotions comes in, we give you the flexibility and features you want with the ability to relax and not worry about security and maintenance tasks – We take care of everything.
You need to decide what you want from your website now and in the future. The biggest advantage WordPress has is the control that it gives to you. But Squarespace is easier to set up and take less time to get into it… So the question really is, do you need all that control?
If you are starting a small business and want to create a website by yourself, with no other help, and you want to do it quickly but have no idea how websites work, then Squarespace is a no-brainer. The thing is, that’s probably the only case where opting for Squarespace actually makes sense. In any other case, WordPress will be a wiser choice. Bottom line – WordPress is just more powerful and flexible.
And whether you’re planning to set up a website by yourself using a premium theme or asking someone to build it for you, more likely than not choosing WordPress will turn out to be a better investment in the long term.
So answering our original question, is Squarespace worth the hype? Yes and no. It’s good for what it is. It is a fine choice for the aforementioned case, where you want to build a simple but good-looking website without any added hassle. But is it ready to dismantle WordPress as a world most popular CMS? No, not even close.